This presentation was part of our virtual conference (26-29 Apr): WE meet @ Digital Days 2021 With the Advanced Solution Center (ASC), the PCB division of Würth Elektronik is able to offer the possibility of making special and unusual PCB designs come true - and not just as low-yielding prototypes, but always with the background of series production. This presentation introduces this innovative division of Würth Elektronik Circuit Board Technology and uses the example of stretchable printed circuit boards to show how unusual PCB needs can be turned into hardware suitable for series production.