12. April 2022

Successful sales force becomes subsidiary

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Würth Elektronik establishes subsidiary in Bulgaria

Würth Elektronik, manufacturer of electronic and electromechanical components, has founded a new subsidiary in Sofia. Würth Elektronik Bulgaria EOOD starts with four female employees and three male employees. The move into the new business premises in the Business Park Sofia is a milestone in the success story: In 2013, the current Managing Director Dimitar Vasilev started with 14 active customers. In 2018, a second sales representative was added, followed by a third in 2021. Among the 170 customers are well-known companies such as Festo Production, KATEK electronic Bulgaria, VEAS Bulgaria, Sanmina Bulgaria, Integrated Micro-Electronics and Sensata Technologies Bulgaria.

As you would expect from Würth Elektronik, success in Bulgaria is also based on competent individual customer support. The newly founded subsidiary has the best prerequisites for this: With three engineers in the field and one female engineer in the office, the small team has a combined 60 years of professional experience in electronics. 

"The preparations for the establishment of Würth Elektronik Bulgaria were not entirely easy. The expansion of our team coincided with the Corona-related contact restrictions. We are all the more pleased that we can now get off to a flying start. A big thank you goes to my strong team and the colleagues in Germany who gave us excellent support," says Dimitar Vasilev, Managing Director Würth Elektronik Bulgaria EOOD.

The headquarters of the new Würth Elektronik subsidiary is located in a business park with an excellent infrastructure and parkland with a lake in the southeastern part of Sofia. The Bulgarian Würth Elektronik team benefits from optimal metro and road connections and also has one of the most popular recreational areas in the capital region, the Vitosha Mountains, in its immediate vicinity.