23. November 2023
Components, Career

Milestone of success

Latest News

Würth Elektronik opens subsidiary in New Zealand

Waldenburg (Germany), Auckland (New Zealand), November 23, 2023 – On the 24th October 2023, Wurth Electronics New Zealand Ltd., the 37th subsidiary of Würth Elektronik, officially celebrated with an opening ceremony. Ruth Poon, Managing Director Wurth Electronics New Zealand explains that Tasi Samu, Sales Area Manager has already been successfully serving and supporting customers in New Zealand since 2016. Wurth Electronics New Zealand Ltd has expanded the team headcount and will continue to build a powerful team across New Zealand.

“We are deeply grateful to our customers, because their loyalty and trust have brought us to the point where we can establish our own subsidiary,” says Ruth. “The expansion strengthens us in fulfilling Würth Elektronik’s claim: 'more than you expect.’ We don’t just want to sell components; we want our service to help our customers use them to make products that are as good and sustainable as possible.” The clientele in New Zealand demonstrates their presence in World-Class electronics research and development across various markets and industries from high-tech startups to globally well-known brands. Wurth Electronics New Zealand is capable of servicing the market no matter the size of the client or intricacy of their supply chain from concept to manufacturing.

A well-known brand

The Würth Elektronik journey began over half a century ago, and since then, the company tirelessly pursued excellence in providing electronic components and technical design support worldwide. The commitment to quality, innovation, and customer satisfaction has forged a brand that resonates with engineers and businesses across the globe.

Wurth Electronics is part of the Würth Group consisting of over 400 companies. “We understand that the global market can be unforgiving, marked by fierce competition and economic downturns. However, our resilience as a fiscally solid business, as recognized by Standards Fitch and Poor having always had an A rating since the 90’s, has allowed us to weather these storms and emerge even stronger. We firmly believe in investing during market downturns, a strategy that has enabled us to gain market share swiftly, even in challenging times”, says Ruth.

Addressing the customers, Ruth Poon says: “Our dedication to innovation, quality, and customer-centric solutions remains the cornerstone of our success. We are constantly enhancing our product portfolio, expanding our technical capabilities, and investing in our global network, with new sales channels and platforms to allow us to more contactable and present such as the WEchat, available 24-5 to better serve you. We are excited about the future and are grateful for the trust and support you have placed in us over the years. We are committed to providing you with the best-in-market technical design support and electronic components. Thank you for being part of our global journey, and here’s to many more years of partnership and success.”

Prominent guests

The establishment of a new subsidiary marks an important step in international expansion for Würth Elektronik. It underlines that employees have successfully opened up a new market. The opening ceremony of Wurth Electronics New Zealand Ltd was attended by Alexander Gerfer, CTO of the Würth Elektronik eiSos Group. New Zealand is the furthest country he has travelled to. It was a pleasure for him to be present during this significant milestone and share his vision and insights.

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