Philosophy & Strategy

Quality & service in custom magnetics

Wurth Electronics is a global leader in the design and manufacture of custom magnetics.

Customers in Asia, Europe and the Americas are supported through local direct technical sales network, regional design and applications engineers and manufacturing based in the People’s Republic of China.

The mission has always been to thoroughly satisfy the needs of our customers with highest quality design and service. Our customers are our top priority. 

Completely customer-driven products

It is this dedication, skill and close customer cooperation which enables us to tailor our products exactly to our customers' wishes.

Our custom-made transformers are used around the world in LED and CFL lighting, smart grid and utility metering, home automation, test & measurement, industrial controls, circuit management, and security systems.

More than you expect

Wurth Electronics takes pride in providing the best possible customer service to customers. Customers in Asia, Europe and the Americas are supported through local and direct technical sales networks, in addition to regional design and application engineers. We continue to offer all catalog products in stock, with no minimum order quantities. Free samples are offered to customers on both catalog and custom magnetics.

"Glocal" solutions

The headquarters of Wurth Electronics resides in Watertown, SD, USA, and houses engineering, a research & development lab, a warehouse, inside sales representatives, growth & retention, accounting, marketing & communications, administrative staff, and management. Sales offices around the world accommodate the local inside and outside sales staff and Field Application Engineers.

In the U.S., these locations include Rutherford, NJ, Elgin, IL, Plano, TX, and Milpitas, CA. Our North and South American offices include Jalisco, MX, São Paulo, BR, and Quebec, CA. The Guangdong, China facility is home to the Asian support staff, a prototype production line, production, and a research & development team. In Chongqing, the staff builds medium and high volume production and has developed cost-effective LEAN lines. Most recently, Wurth Electronics expanded to an independent sales office in Munich, Germany.

Interfacing high tech and high touch

The backbone of the Wurth Electronics operation is our extensive investment in automation. A large, impressive array of highly automated winding machines insures consistent electrical characteristics throughout, even within high volume production.

Wurth Electronics people are superbly trained in assembling, finishing and testing.

When our customers call for help with problem solving, customer tooling needs, or creation and design, they can count on our engineering staff to be there.

For more information about the Würth Group, click here .

To view our Company Profile in PDF, click here .